History of ArtfulOrtho.com

  My background has centered around medical writing for physicians, industry, and patient education. The inception of Artful Orthopaedics occurred after collaborating with a local orthopaedic surgeon to address his internal promotion and patient education requirements. During our work, we noticed that visual cues regarding available services often prompted patients to inquire with their current surgeon about conditions treated by other sub-specialists.

Artful Orthopaedics aimed to engage patients from the moment they stepped into the office until their departure at the end of their appointment. Our approach involved creating a series of eye-catching, artistic gallery-wrapped canvas prints adorned with concise messages. These prints were strategically placed in waiting areas, cast rooms, x-ray facilities, physical therapy spaces, and exam rooms—essentially anywhere patients had time to read before, during, and after their appointments. Coordinating brochures complemented these artistic marketing visuals, providing additional detailed information about orthopaedic conditions and surgical procedures.

My mission with Artful Orthopaedics was to collaborate with individual surgeons and practices, developing message-driven, visually stimulating artwork pieces and patient education materials tailored to their specific needs. The resulting products were then shared in a “group marketing” scenario, allowing multiple practices to benefit from a cost-effective, customized marketing solution without requiring a large marketing budget.